The greatest programmes to develop your company's branding and post advertisements on the most widely used photo and video sharing website.
What is marketing on Instagram?
Instagram marketing course is a subset of social media marketing and digital marketing that focuses on developing campaigns, advertisements, and content to engage your audience and convince them to take an action, such as sending a direct message, commenting, sharing, liking, or following your account.
Understanding your niche and the kind of material they are looking for is the first step in creating an effective Instagram marketing campaign. Instagram largely relies on graphics to produce compelling material, so if you want to capture your followers' attention, you'll need to be willing to spend money on the correct equipment and experts. There are many tools available to examine what is required to make your content appear on the Explore page or place advertising for your audience because the usage of hashtags is the equivalent of SEO optimization on this platform. Some technologies are used to set up adverts for both platforms since Instagram is part of Meta (Facebook).A small business owner, marketer, freelancer, or independent professional seeking for a means to increase their internet presence and discover the best positioning for their company could be the professional using such frameworks and developing campaigns.
Globally, there were over 815 million Instagram users in 2019, and by 2023, it's predicted that there will be 1.2 billion. According to the distribution of users by age category, nearly 60% of all users are between the ages of 18 and 34. So you may be sure to discover a creator to promote your company on the platform as well as your target market.
Methodology for Course Ranking
I created this ranking using the now well-established approach applied to earlier rankings. There are three steps to it:
I'll start by saying that I'm a member of Class Central, the top search engine for online courses. We have a database with more than 50K online courses and millions of reviews from the general public. Thus, it seemed to be a logical place to begin.
I began by using the database to narrow down a preliminary list of Instagram marketing courses by taking into consideration elements such as ratings, reviews, and course bookmarks. Thus, this step was entirely data-driven and relied on objective indicators to generate a preliminary ranking that we could later refine and improve.
Some of the top options quickly emerged using this method. Ratings and evaluations, however, rarely provide a complete picture. So the next step was to incorporate my personal understanding of online schooling.
Second, I evaluated each of the preliminary selections using my experience as an online learner.
In 2018 and 2019, I attended a few live, in-person digital marketing bootcamps. The market has undergone a significant change since that time. The way most of us used to conduct business on these platforms has altered because to a new player, TikTok; Instagram is now a platform for sharing videos; and YouTube launched YT Shorts to compete with TikTok.
Since I've been keeping up with the latest developments, I can certainly state that even though the courses on this list are far less expensive than traditional workshops, they will still help you produce excellent outcomes.
Thirdly, while not being widely known, some of the courses I found during my investigation felt well-made. If I used a strictly data-centric approach, I would have to exclude those courses from the rankings, if only because they had fewer students enrolled in them.
Instead, I advocated a comprehensive strategy. I've added more personal recommendations that, hopefully, surprise those of you searching for something a little new but who have already seen or taken the more well-known social media marketing courses. Additionally, you can plainly see training programmes intended to gain specialised competence like in YouTube videos.
We arrived at our final rating after going through this procedure, which involved merging Class Central data, my experience as a lifelong learner, and a tonne of editing. I've already invested more than 12 hours creating this list, and I'll keep doing so in the future.
I made an effort to keep this collection as diversified as I could by include articles for inexperienced beginners, small business owners, and other experts looking to pick up a new skill.
Stats regarding course rankings
Here are some general rankings statistics:
1. Instagram Marketing: Content Creation and Instagram Essentials (Social Media College)
One of the newest courses on this list, this one only recently began. This course introduces us to networking with other Instagram users while making effective use of graphics in Instagram marketing. It is an excellent place for newcomers to start when learning about the platform's features and formulating a marketing plan. You will be familiar with the platform in general by the end of the course.
For two weeks, you can access this course for free, along with the quizzes and discussion boards. However, there is a subscription charge required if you want the certificate.What You'll Discover
Benefits of Instagram, Understanding the Algorithms, Algorithm Template, Situational Action Plan, Create Great Content, Instagram Videos, Tools of Trade, Building your Connections, Sparking an Emotional Reaction, and much more are some of the subjects covered in this course.
How You'll Discover
There are two weeks in this course. There are three modules in week one, each of which includes a video, a discussion, an article, and an activity. There is one module and one final exam in week two. The course is well-designed and sufficiently difficult to keep you interested throughout. Although it is not required, it is advised that you participate in the debate to get the most out of your education.
Fun facts
2. How to Create and Scale Successful Campaigns with Facebook and Instagram Ads (Skillshare)
One of the most grounded educators you will ever meet, which is uncommon in the area of digital marketing, has a realistic attitude. The pupils adore this instructor:
"I've discovered that all of Maggie's classes are excellent. She provides so much value in the video lectures, but her beautifully prepared workbooks have even more knowledge and tools, which I adore. I genuinely believe Maggie is among the best instructors on Skillshare; she certainly has that "it" factor. Check out her classes if you want to learn more about digital marketing; you'll definitely learn something new. - Learner Megan Brain
What You'll Discover
By the end of this course, you will be familiar with the most useful Facebook and Instagram Ads techniques, tactics, and resources.
How You'll Discover
Prior to enrolling in the course, you can obtain a unique 11-page worksheet that will help you put each lesson into practise. You can learn how to differentiate yourself, communicate information strategically, and set goals for your job by using this helpful PDF. You can depend on them time and time again because they are made to be used and reused.
You can turn in your own project at the conclusion of the course to get comments from the instructor and your classmates.
Information on courses related to Maggie Stara:
If you're interested in taking this course, you can learn more about it and discover how to sign up here.
3. Course on Instagram Marketing Strategy (Hubspot)
The goal of this online course is to teach social media marketers, marketing experts, and content producers how to develop and implement a successful Instagram marketing plan.
A software firm called HubSpot creates applications and integrations for content management, sales, marketing, and customer care. Their official learning centre, Hubspot Academy, offers a variety of free courses with credentials in sales and marketing.
Their goal is to change how people and businesses develop in the digital age by offering well-produced training and certification. Learn everything there is to know about business topics, from brief courses to in-depth certificates.
What You'll Discover
One of the most in-demand skills in digital and social media marketing, knowing how to create and implement a successful organic Instagram marketing strategy will help you grow your business. You will also learn how to invest in yourself and your career.
The Elements of a Successful Instagram Marketing Strategy, Producing Remarkable Instagram Content, Instagram Post Template Tutorial, Producing Remarkable Instagram Ad Content, and Analyzing Your Instagram Ads are a few of the subjects discussed.
How You'll Discover
There are 21 videos and 6 modules in this course. Study aids, useful activities, six knowledge-testing quizzes, and a vibrant learning community are all included. You can take the final exam to gauge your understanding of the material after finishing all of the classes. If you succeed, you'll get a certification that you can display on your LinkedIn profile.
Fun facts
If you're interested in taking this course, you can learn more about it and discover how to sign up here.
4. The top 10 Instagram marketing techniques to increase your following (Udemy)
This course is designed for business owners and professionals who have never used Instagram and are looking to build an account with interesting content. Content that is simple to understand, with clear illustrations and a step-by-step breakdown of the platform's fundamental features. The instructor is skilled and educated, and the course is delivered through voice-over slides.
"By sharing his screen, the instructor is explaining everything in great detail. It is entertaining to listen to and simple to follow. I have to admit that the strategies work far better than I had anticipated after testing them. Instead of just performing hashtag research or using one other tactic, it's incredibly vital to combine all of the things. - Joe Dowd, a student
What You'll Discover
Discover tips on how to set up your Instagram profile, produce highly engaging content, get found on the platform, develop your team more quickly, know which hashtags to use to appear on the Explore page, and experience exponential Instagram growth.
How You'll Discover
There are 11 videos in this course, each between 10 and 20 minutes long. You may immediately put the teachings into practise because they are practical tutorials. In addition to the lectures, Udemy has a vibrant learning community that is available from the forum that is already built in. A certification will be given to you once you have finished all the lessons.
Fun facts
Another course by this instructor, Instagram Growth Hacking 2021 - INSIGHTS from Big Accounts, has a 4.8-star rating (almost 200 ratings).
If you're interested in taking this course, you can learn more about it and discover how to sign up here.
5. Instagram Business Growth Strategy (Domestika)
You will discover a tried-and-true technique to promote brand awareness and forge connections with your audience from best-selling author Dot Lung. Small business owners, coaches, consultants, and freelancers are the target audience for this course. This training is for you if your following is under 10,000. Additionally, it can be used for personal branding.
Really excellent course! Simple explanations, a clean CV and powerpoint presentation, a short course that has all the essential information in English, and simple yet crucial elements!! That, in my opinion, is the ideal Instagram strategy. - Arya (learner review)
What You'll Discover
You will learn how to apply the instructor-developed engagement method known as the Dragon Framework in this course. Dialogue, Relatability, Authenticity, Giving Value, Niche Clarity, Scale, Content Strategies to Give Real Value, Creating Post (Carousel and Image Post), Measuring Results, and more are some of the topics covered in this course.
How You'll Discover
There are 21 lessons in this self-paced course, as well as 17 supplementary materials. You will turn in a project by the end of the course on "building a month-long calendar full of interesting social media postings for your business." You can download your certificate once the course is finished.
On the course home page, you can view the projects of other students. When your projects are finished, you can also get feedback and comments from other students.
Fun facts
6.Instagram marketing, (LinkedIn Learning)
This course serves as the ideal introduction to Instagram for small businesses and marketers on branding and positions to boost direct sales in the app with practical tips and tricks. The lecturer provides examples along with succinct, straightforward explanations.
Excellent overview. Although I have personally been using Instagram for a while, this course introduced me to aspects I had never used. It also provided some pretty helpful pointers for strategically promoting my company on the site. - Learner Amy J.V. Atwell
What You'll Discover
Learn how to use Instagram to promote your goods or services. Investigate the tools and tactics available on the well-known social network that can help you increase your revenue and online visibility.
Among the subjects discussed are: Instagram marketing for businesses, built-in marketing tools, Change to a professional Instagram account, Business success stories, the market competition, Create a posting calendar, Improve your profile, use storytelling in marketing, and much more.
How You'll Discover
There are six modules in this course, and each one concludes with a test. To finish the course, you may retake the quizzes as much as necessary. A built-in Q&A page on LinkedIn Learning allows you to debate the material with other users.
After finishing, you can download and submit your certificate to your profile.
Fun facts
This instructor provides a companion course on Instagram advertising.If you're interested in taking this course, you can learn more about it and discover how to sign up here.
7. Producing and Editing Content for Instagram Stories (Domestika)
The development of Instagram content is the main focus of this course. It makes natural that, as a platform for sharing photos and videos, you should be able to create engaging visuals for your material. This course by professional photographer Mina Barrio is intended for designers, illustrators, small company owners, and anybody else who wants to learn how to strategically use Instagram to increase their visibility.
"Excellent course. I have no to very little experience with Instagram and have a background in design. I acquired everything I needed to know about the required tools, photo editing software, etc. in this thorough course. All you need to do is bring a page that looks professional for both your personal and professional account. Zeinaomeish, student
What You'll Discover
Discover the differences between Instagram feed posts and Instagram Stories, as well as the benefits of using this feature to reach more and more of your followers.
Learn how to set up everything so that you may utilise Instagram Stories, and then follow some rules to develop a content strategy that is centred on your objectives and the opportunities provided by the social network.
Discover the possibilities that Instagram and other content production and editing applications offer, assess the many content categories, which may include still photos and videos.
Learn how to use the text resources, photos, gifs, emoticons, and other Instagram-available content. Additionally, you'll learn how to manage highlighted Stories that have a duration of more than 24 hours as well as how to generate them.
Finally, Mina will share her exclusive tips for creating content for Instagram Stories with you by discussing her favourite applications and how to use them. Additionally, you'll notice a rapid improvement in the quality of your material and an increase in followers.
How You'll Discover
There are 22 courses in this self-paced course, 15 supplementary materials, and bilingual audio (EN, ES). You must submit a project on "posting strategy for Instagram Stories and construct a campaign using photographs, videos, and design just using your mobile device" by the end of the course. You can download your certificate once the course is finished.
On the course home page, you can view the projects of other students. When your projects are finished, you can also get feedback and comments from other students.
Fun facts
In addition to teaching on Domestika, Mina Barrio works as a photographer for Melon Blanc.
If you're interested in taking this course, you can learn more about it and discover how to sign up here.